I am a tab horder.
It’s not unusual for me to have 5 different browser windows with 15-20 tabs each.
ChatGPT. Slack. Google Sheets. Facebook. My calendar. And a Notion doc someone promised was “up to date.”
I mean, it’s just how my brain works.
And while it’s more effective to work with my brain than to try and change it… it didn’t change the fact that I was constantly getting lost, trying to run my business across all those tabs.
I’d scroll through, jumping between client deliverables, team deadlines, invoice reminders, and a bunch of vague tasks that said “check on this.”
And every time I thought I had a handle on things…
Another Slack message would pop up. “Hey, just a heads up… looks like this is going to be late.”
Or worse: “Just checking in… do you still want me to prioritize that project from last week?”
And it was like… what are we even doing here?
I was busy.
I was involved.
But I didn’t feel in control.
Everything depended on me noticing something was off, fast enough to fix it.
So I added more meetings.
More check-ins.
Started asking for real quick updates.
It helped a little.
But mostly it just made the overwhelm louder.
Because all of it was built around reacting… And so none of it created predictability.
That’s when we decided to make a shift; one I now recommend to every founder I talk with.
We call it the Weekly CEO Review.
It’s a simple 15-minute ritual you do once a week…
And it gives you more clarity than five meetings combined.
Wanna know how it works?
I recorded a 5-minute video that walks you through the whole thing.
👉🏻 Click here to watch the video
Rather read than watch? Then read on…
Step 1: Put It On Your Calendar.
Once a week, set aside 15 minutes to take off your “doer” hat and put on your CEO hat.
This is key, because you know how they say, “you can’t see the forest through the trees”?
It’s true.
When you’re in the thick of the day-to-day, you can’t SEE the same things that you can when you step back.
All you need is 15 minutes.
Put it on your calendar, and make it a non-negotiable time to look at the business instead of inside it.
Step 2: Review Three Things (And Only Three)
You don’t need to do a deep dive into your whole business. Instead, you want to look at three things:
- How much Profit (Time, Money, and Energy) do you have coming into the week?
Reviewing profit means you know what resources you have AVAILABLE, so you don’t try to do more than you can handle. - How are our Processes working?
Not in the “how many IG posts went out” sense, but rather: “Did our marketing generate leads?” “Are sales converting?” “Are clients actually getting results?”
(Tip: this is where having the right KPIs gives you everything you need to know) - Where are our Projects at?
Again, you don’t need a play-by-play breakdown. You just need to know: what’s on track, what’s behind, and what’s next. That’s it.
Step 3: Make Decisions.
The beautiful thing is that when you do this review weekly instead of checking in daily, your decisions get batched.
That means you can start the week with your team knowing what needs to happen, where to focus, and how to proceed… which means:
- No more scattered Slack threads.
- No more middle-of-the-night reminders.
- No more “I thought we agreed on that already…”
Just 15 minutes a week to keep you focused, your team aligned, and your business moving forward.
The reason this process works is because it creates a routine around leadership.
You’re no longer relying on memory, vibes, or who spoke to you last.
In other words, you get to lead from a place of PERSPECTIVE… not proximity.
And that is what frees you up to do what you love most — inside the business, and out.
