Why I'm burning down my $1M course business to restart my agency: chapter one.
This is the story of how I built the business of my dreams, fell for the promise of the course creator model and made a million dollars, then burned it all down to build my dream business back up again from scratch.
I spent 5 years interviewing and coaching neurodivergent founders. Here's what I learned.
Since 2021, I've conducted over 40 individual research interviews with neurodivergent founders - in addition to the 30+ podcast interviews and literally thousands of hours of coaching and support. What I found wasn't really surprising: It is actually more difficult to run a business as a
Every time my client roster is full, my marketing falls off a cliff.
Or, in other words, how my systems and capacity have failed to plan for the exact same scenario every month for 22 years. Back when I was freelancing and consulting, before I ever turned it into an agency, before I was ever diagnosed with ADHD, the only consistent thing about
"Slow growth" is the new minimalism.
How "soft life" creators use ableism and shame to force founders to slow down, lose their spark, and abandon themselves. A soft life is not morally superior to one filled with spontaneity, joy, creativity, and flow. Over the past several years, I've noticed a trend in
Cursor, GitHub Codespace, and nano-SaaS
Founders log, day three. Day two was filled with meetings, but I still found myself on the couch late at night working on both the nano-SaaS and micro-SaaS projects. While I had drafted much of what was needed for the nano-SaaS cohort in Solo School, I wanted to start building
Building in Public - My Journey into Micro- and Nano-SaaS
Founders log, day one. Am I committing to daily? Absolutely not - my ADHD could never. But today marks day one of my build-in-public journey with micro- and nano-SaaS as a vibe coder with just enough knowledge to be dangerous (to myself, mostly.) These blogs will be my honest, and
Welcome home.
We're live. It took me 20+ years of trial and error to figure out how to run a business in ways that worked for me. 18 of those were spent pre-diagnosis - not even knowing why it was so much more difficult for me than it seemed to
Everything should be indie.
I’m such a dinosaur, I remember the early days of the internet. Not like the ARPANET early days, I was a toddler. But back when digital commerce was just starting to be a thing. People used to fight for something called “net neutrality” - the idea that ISPs shouldn’
How the tech bros stole your business.
When I was 17, I went to the computer store to buy a new PC. I had already been making some money freelancing as a copywriter, and I needed a better computer. So I walked into this store, and before we got to the PCs, I saw something that was